About Us

There's always a joyful and exciting feeling when getting back to school. That butterfly feeling in the stomach of meeting the new teacher and reuniting with your friends, never got away when we were kids.  

Heading to the store to select the new school gear with our parents was absolutely one of the most fond memories that we as adults had from our childhood.

As a mom of two (double the joy) I wanted to recreate that joyful experience with the new generations to come. 

Joy Joy & Co. was founded with the sole purpose of making toddlers and teens happy through our fun, creative and whimsical pattern backpacks and lunch bags.

Perhaps we won't go much to the store these days, but we still can have fun by selecting our new gear, scrolling online at a family pizza night or get together.

Our joyful shipping boxes are guaranteed to be filled with love, fun and dreams.